From the first spark of inspiration to the final countdown

I was raised in South Florida, where space exploration wasn’t just a topic of conversation—it was part of my family’s DNA. My dad, a design engineer for Pratt & Whitney, worked on jet engines and rockets, so discussions about innovation, engineering, and the future of space travel were as common in our house as dinner. We didn’t just watch rocket launches on TV; we saw them in person at Cape Canaveral, feeling the rumble of liftoff deep in our bones.

That fascination with bold ideas, precision, and forward momentum stuck with me, but instead of rockets, I launched into marketing. From the moment I took my first marketing class in college, I was hooked. My career has spanned decades of evolution—from the days when marketing meant print ads and cold calls, to the first email campaigns, to the dawn of the internet, and now, the era of AI-driven strategy. I haven’t just witnessed these changes; I’ve adapted, innovated, and thrived in them.

I love marketing. Not just the creativity or the strategy, but the ability to take an idea, craft a compelling story, and launch it into the world with impact. Whether I’m orchestrating complex campaigns, solving strategic challenges, or bringing clarity to chaotic projects, I bring the same level of focus, adaptability, and precision that I imagine my dad brought to his aerospace engineering work.

How I Work

I crush deadlines. I switch gears like a race car. If the ball is falling, I catch it. I can dream up the strategy and execute it flawlessly. I thrive under pressure, juggle multiple projects with ease, and deliver work that astonishes in both speed and quality. I’m equally effective working independently or leading teams, and I have a deep passion for engaging people—whether through storytelling, leadership, or collaboration.

One of my favorite books, The Last Supper on the Moon by Levi Lusko, tells the story of astronaut Buzz Aldrin taking communion on the moon. It’s a reminder that big missions require both precision and perspective, and that’s exactly how I approach my work: big vision, sharp execution, and unwavering passion.

🚀 Want to learn more? Check out my FAQ for a deeper dive into who I am.